159K
FL active listings
Mid-2026 · Edition 01
The Florida & Texas Home Builder Field Guide.
The operators clearing this market are doing six things differently. We mapped all of them, and you're team is operating right in the middle of it.
Mid-2026 · Edition 01
The Florida & Texas Home Builder Field Guide.
The operators clearing this market are doing six things differently. We mapped all of them — and you're operating right in the middle of it.
No form, no email — just the report.
01
Mid-2026 · Edition 01
The Florida & Texas Home Builder Field Guide.
The operators clearing this market are doing six things differently. We mapped all of them — and you're operating right in the middle of it.
$8,292
Avg FL premium
122d
Lennar cycle time
8–45.6%
Cancellation spread
Field Guide / Mid-2026
Drawn from IRS wealth-migration data, U.S. Census ACS, and Q1 2026 public-builder earnings calls — fact-checked against primary sources in May 2026, alongside research from JBREC, TRERC, Realtor.com, NAR and NAHREP.
159,000
FL active listings, mid-2026
$8,292
Avg. FL insurance premium
122 days
Lennar's build cycle time
8–45.6%
Cancellation spread, one quarter
What's
Inside
Six parts mapping the post-monopoly market reshaping America's two largest homebuilding states.
01
The end of the supply monopoly
How the scarcity that handed builders pricing power finally broke — and what is taking its place.
02
Florida's coast-vs-interior split
Why the coastline and the interior have become two different markets, with two different buyers and two different risk profiles.
03
Texas inventory reset across the Big Four metros
The inventory reset playing out across Dallas, Houston, Austin and San Antonio — and who is absorbing it.
04
The new 2026 buyer
The demand profile reshaping both states — younger, more Hispanic, more digital, and more decisive than the buyer builders were built for.
05
The operating playbook of the builders winning
What the operators clearing this market do differently — on speed, configuration, incentive design and cycle time.
06
Five strategic threads to track
The five threads we will be watching through the rest of the cycle — and why each one moves the next twelve months.
Three findings from the field
Why we published this
A 24/7 virtual showhome for production homebuilders — now expanding into Florida & Texas.
The buyer decides before they ever visit a model home.
The most important moment in a home sale now happens before anyone walks a model. The 2026 buyer narrows their short list digitally — comparing communities, configuring finishes, and pricing upgrades on their own time.
ResVR exists to win that pre-decision moment: a 24/7 virtual showhome that lets buyers tour a community, configure finishes, and price every upgrade before a foundation is poured — lifting sales velocity and upgrade revenue along the way.
No strings
Curious what a 24/7 virtual showhome looks like?
A short, no-pressure walkthrough — built around your communities, on your schedule.
Or just keep the report — no strings.